Amil – better health in the Campinas Area

5 de April de 2011

Amil has just started a new operation to serve the Campinas Metropolitan Area. Datastore CEO Marcus Araújo will be at the new unit’s opening ceremony on November 18, 2010.

Datastore was picked one year in advance to carry out a market research covering 19 cities in the Campinas area.

The survey done by Datastore helped Amil choose a strategic location for its newest operation. The existing facility was completely remodeled to better serve the targeted customer base.

Survey findings also helped define brand positioning and the media vehicles used to communicate the start of the new operation.

Datastore wishes all the best to Amil and its new operation in the Campinas Area.